Outcomes on the job
Work I've led
Each story starts with something the team couldn't see: noise hiding in a metric, an algorithm change writers never noticed, judgment spread too thin to scale. I made it visible enough to act on.
012023–26 · Sunday
I turned a $30M+ acquisition funnel into a learning system, then used it to question the growth plan.
I inherited a high-stakes conversion problem. In 2024 I built the experimentation practice that ran 60+ tests, then turned the same discipline on a bigger multi-category growth bet and on the metric underneath it.
$30M+ funnel · 60+ tests · 18 new controls
Growth · Experimentation · DTC
022018–23 · Verblio
I helped a bootstrapped marketplace grow 6× while building Product & Design from scratch.
I joined as employee #8 and grew from Director to VP over five years, deciding where scarce judgment, time, and engineering effort should go as the company moved from SMB to enterprise.
6× revenue growth · 6-person team · 95% retention
Leadership · Marketplace · B2B
032018–23 · Verblio
A 3-day UX fix moved on-time delivery 30 points after the algorithm change alone hadn't.
Writers weren't changing behavior after a major algorithm update, because nothing in the UI told them it had changed.
60% → 90% delivered within 96 hours
UX · Marketplace